AI Insights · Timothy · July 2023
Top 5 Beauty Retail Apps in Norway: Q2 2023 Performance
A look at the performance of the top 5 beauty retail apps in Norway during Q2 2023, including download trends and active user statistics.
In Q2 2023, the top beauty retail apps in Norway showed varied performance metrics in terms of downloads and active users. Here’s an overview of how each app fared:
CHARLOTTE TILBURY saw a significant spike in downloads towards the end of the quarter. Starting with minimal downloads in mid-May, the app experienced a notable increase, peaking at 537 downloads in the week of June 26. Correspondingly, the number of weekly active users also surged, reaching 541 by the same week.
BEAUTY BAY maintained a steady download rate throughout the quarter, with minor fluctuations. Weekly downloads ranged between 3 and 27, while active users remained relatively stable, averaging around 250 to 296 users weekly.
Nykaa – Makeup/Beauty Shopping exhibited consistent download numbers, with a slight drop towards the end of the quarter. Weekly downloads varied from 7 to 33. The app's active user base showed a stable trend, averaging between 118 and 154 users weekly.
Nykaa Fashion - Shopping App had lower download numbers compared to its counterpart. Weekly downloads fluctuated between 2 and 19, with a noticeable dip in early June. Active users for this app also showed a downward trend, dropping to zero by mid-June.
Lush Fresh Handmade Cosmetics experienced modest download activity, with a peak of 45 downloads in the week of June 19. The app recorded 21 active users during the same week.
These metrics highlight the diverse performance of beauty retail apps in Norway during Q2 2023. For more detailed insights and data, visit Sensor Tower.
